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It’s the type of business where those with a PhD are the unprepared ones; they had to go to school and waste their time while the rest embraced universal culture without aides and from an early age. Frankly, there are assistants who are quite simple and accountants with mental retardation but overall employees have a terrific intellectual calibre.
The best are those who didn’t even finished High School. As an example there is this one who wanted to become a professional football player. He had some success at a youngster’s league team but his father, an engineer, prevented him going further. He then read every book, admired every painting and listened to every record he bumped into; just to contravene his dad. He ended up incapable of joining any other sort of industry. There is this other one, who retired yesterday in a hurry, who is able to translate in six different languages; she’s invented two perfumes and during her free time she writes advisory papers for the development of Brazilian aerospace programs. There is a Chilean who sees series of figures in action where for the rest of us there’s only a bicycle, for example. He asks: what is the basic ingredient in your bike’s alienation; titanium or aluminium? One responds: Aluminium, why? He looks up, closing his left eye, and adds: 28.3 kilometres an hour without considering slopes; not bad. He’s spent his life turning cultural entrepreneurs into millionaires; by visiting their shops and studying the relevant yellow pages he is able to advise on investments since he already knows how much will be sold during their first year. However his true speciality, in which he never fails, is Thomism; he discusses Councils as if discussing restaurants and he’s a Jew. There’s a physicist who invents motors at his own place. He can distinguish errata just by looking at a document and left the movie industry at 20 after concluding Godard, for whom he worked doing research, was Maoist not out of conviction but stupidity.
It was on all those people’s computer screens that the decisive email inviting the entire personnel to attend the Second Evaluation Meeting on ISO 9000 advancements appeared. In the company all of us understood the partners’ upsetting fixation with our way of getting things done and the sad confusion of the Director General, recently arrived from his MBA and Milky Way’s rotation; so we were polite but condescending and foolish at the same time. Nobody spoke on time to stop the Certification process, maybe it was never possible to do so since the Director had learnt through his private university ministerial teachers those communication strategies of the revolutionary General type that sometimes are mixed up with political ability. When we realized it, the several thousand dollar contract was a reality; a deal with the most unlikely basic group of hustlers on Earth. We had nurtured the monster with a funny attendance at the Total Quality workshops and when we were called to attend the First Evaluation Meeting many amongst us had something else to do. Only the accountants, the secretaries, the janitors and the Director General attended; hence the scarcely veiled ferocity of the Second Meeting invitation. We thought of our kids, of our medical insurance, of the gas coupons, and ran to them en masse.
As usual, there were coffee and nibbles at the entrance. Apparently that’s part of every hustler’s manual: you don’t have to be a charmer just badly pretend to be one and offer coffee and nibbles. We ate them happily chatting in the auditorium’s hall while waiting for the Director General to arrive, always behind his tie which he would wear tomorrow to Wall Street and the one he wore yesterday to the City of London, we proved that scientifically. None of us conceived entering the auditorium before the Meeting started, busy as we were eating the hustlers’ nibbles. Had we done that the smartest amongst us might had given an alarm signal and we would have escaped in order to form an ironic resistance, this time around voluntarily speaking. The tornado Director passed in front of us ten minutes late for the Meeting, cooling our coffees, and we entered the auditorium behind him.
Seats were displayed by Project or Management Offices. There were groups of seats labelled under handmade banners: a broom stick with a paper note announcing Humanities, Sciences, Cutting edge Research, Philosophy and Arts; or Maintenance, Finance, Purchases. Each banner included a crowning, ferocious animal. In our case it was a wolf, we envied the Humanities team, the favourite ones, who had the jaguar. You were to sit under your banner next to the rest of the team of your office, which in our case included a secretary, an errand boy, two assistants and a sizeable group of doctors and people way too illustrated to deserve a PhD.
It started with an extravagant speech, apparently inspirational, by one of the hustlers, who showed very weird images on his computer. Cartoons of Americans, or people of the sort; all were either blonde or black; measuring graphics or working in front of their desks next to what seemed like a ventilator at top speed. What the speech really inspired was laughs, but all of us restrained ourselves because we are quite polite and because the previous afternoon we thought of our kids, our gas coupons and our medical insurance. We were invited to commit to Top Quality as if it was really hot or cooked great. At the climax of the speech, the General Director looked at the sky – or at the ceiling since we were inside an auditorium – and asked who were we tied to. Tradition? noted someone from the Arts Office timidly. An uncomfortable silence followed. Surely it was one of the seven people that failed the anonymous ISO exam the previous week. No, he said, we are tied to our client. Then I remembered one of the workshop sessions where we were told there were internal and external clients. For over forty minutes we discussed who was whose client within the company. At a certain point someone gave the example, if I go for lunch to my house at the end of the month and bring along my monthly salary who is the client? Me or my wife? The hustler said it was the wife; someone from the Human Resources Office thought it was the husband; a somewhat naïve and disoriented girl from the Cutting Edge Research Office said it was actually the children. What if there are no children? insisted the sensitive one. The Chilean intervened to calm the waters, and ask us to continue – the hustlers, like parking lots, charged on an hourly basis – and answer the following question as homework: how may clients fit onto a pin’s head?
After the Director’s speech we listened to those of the managers, quite funny frankly; it was obvious none of them had a clue except for the sales manager who was always clear about who was whose client. Later on, they organized an award ceremony in which the guy next to me got a pen without really knowing the reason for it. We applauded vigorously.
It was then that we learnt how to stand on our own feet; we who thought so highly of ourselves. We were buttoning our jackets and getting ready to go back to our cubicles to share ironies when they turn off the lights. There was confusion, a feeling we were getting used to. Then there was fear, not because of the dark but because of our medical insurance and the gas coupons of the technicians in charge of the event. The screen lit up with the company’s logo, Wagner was coming out of the sound system and we watched images of ourselves in our desks mixed with images of athletes breaking world records and climbers dominating mountains. Jesus! came out of the mouths of the most agnostic Philosophy fundamentalists. A spotlight set on the centre of the podium illuminating the hustlers’ leader, the only interesting one of them because of his obvious hypocrisy. He asked us for a war cry; he asked it of us, who thought heaven looks like a library. The downside of it is we thought again of our cars without gas and of our kids deprived of insurance and then we gave in. Once more, he said, and we followed suit. Once again, another one, once more. Now close your eyes and hold hands with each other. No, one of the oldest ones yelled. Yes, he said; feel the power of music, feel the power of music, feel the power of music. And we did. After three or four minutes of this nightmare during which the only thing we felt was the sweaty hands of the secretary and the errand boy, he screamed: synergy has been done. Lights came back. Those who believed in the miracle applauded.
The rest of us lined up and left the auditorium in pain, following our banners. We were prisoners of war. What we had always been and never noticed for thinking so high of ourselves, immersed in our books. Or maybe what everyone knew but no one dared to tell us: the radiant loot of a secular faction.
Translation by Diego Gómez Pickering