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“Where do novels come from?” Or “Who invented the novel?” Or “What was the first novel?” Or even, “Why did Shakespeare write plays, why didn’t he write novels?” Why does one literary form come to dominate an age rather than another? What are the circumstances that bring a particular literary form into being and how might new technologies – as well as the discourse that surrounds them – shape the novels that have yet to be written? How should we, as writers and readers of literature, respond to the immense challenge presented by digital technology in general and social media in particular?